Search Engine Optimization: As mentioned above, search engine optimization means making your website both search engine friendly and visitor-friendly. It includes

Link Promotion: In order to remain constantly visible you need to promote your link on other websites. One, this brings you targeted traffic from other websites, and two, it boosts your search engine ranking.

Quality Content writing: Content is king and this fact is never going to change. Quality content tells the search engines what purpose your website solves, and then they index your website accordingly. The more targeted, relevant content you have, the higher is the ranking they give to your website. Quality content also helps your visitors take a decisive step and do business with you.

Banner Advertising: Banner advertising has been here for a long time and banners are ubiquitous and they have had a love-hate relationship with web surfers. Your banners need to be attractive, to the point, and unobtrusive. They are a great way of graphically conveying your message to your target audience because most banner hosting programs display banners taking demographics into consideration.

Pay-Per-Click Advertising Such as Adwords And Overture: Pay-per-click advertising can help you get quality clicks in a matter of a few minutes. Services like Google’s AdWords and Yahoo!’s Overture let you bid on your preferred keywords and key expressions. Your ads are placed according to the biddings you make. There is a slight difference though, between the AdWords bidding and placement system and the Overtures system. Whereas Overture strictly places your ads according to the amount you are ready to pay per-click, AdWords attaches greater importance to the number of clicks your ad generates; the more hits it generate, the lesser is the amount you have to bid for.

Blogging: Blogging is one of the latest new media tools that you can use to market your product. Long gone are the days when blogs merely used to be the online diaries to chronicle your eating habits and sleeping patterns. Even Fortune 500 companies are taking up blogging to create goodwill as well as generate targeted traffic. Blogging gives a human side to your corporate branding.

E-Zine Publishing: E-zine publishing is perhaps the most powerful Internet marketing tool available to you. It’s been here since the mid-nineties and it is still the favorite among most Internet marketers. E-zines are effective because your subscribers choose to receive them on their own by leaving their email address in the subscription form; this means they themselves constantly want to hear from you.